Why We Exist
From Scratch was built around a simple truth: everybody eats, but not everybody feels confident in the kitchen. Too many people are stuck between expensive takeout, wasted groceries, confusing recipe sites, and meal plans that do not fit real life.
This app exists to make home cooking feel practical, encouraging, and worth doing. Whether someone is feeding themselves for the first time, stretching a grocery budget, cooking for kids, or trying to make smarter choices without losing the joy of food, From Scratch is being built for them.
The goal is not to impress people with complexity. The goal is to help people cook more confidently, waste less, plan better, and feel more connected to the meals they make and the people they share them with.
What We Believe
Respect people’s time
Good cooking should fit busy schedules, not fight against them.
Reduce waste
Better planning and smarter ingredient use should save food and money.
Teach with clarity
People do better when tools are simple and guidance makes sense.
Put community first
Food matters, but the people behind it matter more.
The Team Behind From Scratch
From Scratch is being built by people shaped by service, entrepreneurship, family, creativity, and real-world life experience.
Josh Fincher
Founder & CEO
Josh is the founder behind From Scratch and the driving force behind its vision. He brings decades of entrepreneurial experience, a builder’s mindset, and a strong focus on making the platform practical, useful, and human.
Steve Preston
Chief Technology Officer
Steve leads the technical and AI side of the platform with a calm, systems-focused approach. His role is to help ensure the product is intelligent, stable, and built in a way that actually serves people.
John Spargo
Chief Financial Officer
John brings long-term business thinking, financial discipline, and an operator’s eye for sustainability. He helps keep the company grounded in real business fundamentals.
Lorraine Fincher
Community & Partnerships
Lorraine brings warmth, creativity, and a strong people-first perspective. She helps shape the community side of From Scratch and keeps the platform connected to real families and real daily life.
Veteran-led, family-built, and focused on making cooking more practical, more personal, and more connected.
Where This Is Going
From Scratch is growing into more than a recipe app. It is being built as a kitchen companion and community platform that helps people cook smarter, plan better, and share more meaningful food experiences.
The mission is straightforward: help real people make real meals in a way that feels more manageable, more creative, and less lonely.